Explore how Immediate Media’s BuySubscriptions.com website sells BBC titles such as Top Gear, the Radio Times and Good Food has delivered online success.
With more than 150 clients publishing titles including Cosmopolitan, Maxim and Time Magazines Dennis Publishing sells thousands of subscriptions online each week.
The magazine subscription site needed to reflect Dennis’s passion for publishing, with clear cover images and logos featured throughout the site, to give it a more user-friendly ‘newsstand’ feel and ensure that visitors would be immediately familiar with their offering. New promotional areas were required within the site to provide publishers with greater opportunities to promote exclusive offers, special promotions and new title launches.
The introduction of a digital preview via Flipbook, Zineo and iTunes within each publication’s dedicated product page allowed customers the opportunity for deeper browsing during the decision making process without having to leave the site.
Other fresh elements included a comparison matrix within the site for customers to compare and save on a huge range of magazines and offers.
An innovative ‘site builder’ incorporated into the site’s content management system (CMS) allowed Dennis Publishing to rapidly build and deploy white label sites sharing the Magazine Subscriptions website template, with minimum involvement from Repeat Commerce’s developers to deploy bespoke, vanilla, micro- and category sites.
The end-to-end solution deployed by Repeat Commerce for Dennis saw a substantial increase in unique users, higher conversion rates and improved customer satisfaction ratings. An intelligent up-selling and cross-selling engine also resulted in increased revenue per order.
Monthly unique visitors up an average of 30%
Conversion rate more than doubled in first two months
Transaction values up 11%
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