Design was crucial to Warrendale Wagyu. Repeat Commerce’s design team put together exiting and eye catching visuals. The bold black, red and white design was deliberately chosen to reflect the Japanese origins of Wagyu Beef as ‘Wag-you’ literally translates to ‘Japanese cow’. It also provides a direct contrast to lighter concepts commonly used for ecommerce websites. This reflects that the Warrendale Wagyu website is something special and out of the ordinary.

As Wagyu is also considered a high-end quality product, the black reflects a certain amount of sophistication whilst the potency of the red signifies the passion and importance the customer is looking for from their purchase. The black also helps to enhance the vibrancy of the quality product images.

Although a rebrand wasn’t part of the brief, the original logo wasn’t particularly suited for a responsive website design. Therefore, Repeat Commerce created a new version to use for when space was limited and increased legibility was necessary. The font for the website was chosen to compliment the logo and it was also an ideal fit for the new contemporary website design.
The Warrendale Wagyu BigCommerce site was designed to make the subscription user journey as easy as possible and the pages were optimised to maximise the chances of conversion clicks required throughout the user journey and to ensure a simple way to establish the subscription.