Explore how Immediate Media’s BuySubscriptions.com website sells BBC titles such as Top Gear, the Radio Times and Good Food has delivered online success.
Wormers-Direct is an online horse and animal-health store, specialising in the dispensing of worming products and herbal supplements. Operating for over 20 years, wormers-direct has built up a gold standard reputation for advice and recommendations for horse and pet health care.
Wormers-Direct needed an ecommerce platform to support their subscription-based business that would allow them to grow revenues and provide a stable platform for growth. Given the nature of the business the site needed to be highly secure. The site would need to look great and would also require promotion to attract visitors and convert them into paying customers.
Repeat Commerce produced a subscription site using the Software-as-a-Service (SaaS) ecommerce platform BigCommerce. Being SaaS based, this means the application was centralised in a single, secure ‘multitenant’ architecture in the cloud. Regular releases providing additional base functionality which could also be enhanced with apps and integrations to customise the solution for Wormers-Direct. Part of that customisation was the subscription functionality to allow regular repeat business online.
Additionally, Repeat Commerce designed the site adding its design flair to the existing branding guidelines to provide a look and feel tailored to the target audience.
Finally, using Repeat Commerce’s sister company Agency51, the site was worked on by a skilled digital marketing team who was able to provide the promotional lift required to advertise the site and generate traffic.
Wormers-Direct now have a powerful, extensible SaaS ecommerce platform to allow a predictable level of revenue. The site ranks highly in organic search results, even against long established competitors. Sales continue to rise and new functionality is being applied both via BigCommerce upgrades and application functionality applied as a programme of development.
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